Yarner App
Dynamic brand identity for a student-focused social media platform
Brand Identity
The Yarner App is a simple and fun social community designed for students and campuses. Users have the opportunity to engage in various online interactive activities, such as creating stories, participating in threads, and sharing pictures and videos of their daily experiences.
This platform enables students to create shared life moments and connect with both friends and colleagues.
The primary objective of this project was to establish a responsive logo design and a distinctive identity for the app.
Throughout the course of the strategy development, we made the decision to convey a recognizable message centered around the concept of communication. The creative process was built upon notions of fun, youthfulness, and vibrancy.
Because an adaptable logo design is optimal for the app’s branding, the letter ‘a’ from the brand name was utilized in the clever creation of a negative space design.
[Bowl = a, Counter = chat bubble].
A typographic pattern was employed to convey the brand’s tone of voice and provide insights into the functionalities of the app for users.
